Chicago Hope wanted a bold campaign that creates renewed awareness about how they’re able to help, while clearly differentiating themselves and their services.
Our concept was carefully chosen, built to show how strong the Chicago community can be with the right support. We ensured that it had very positive messaging, staying away from fear, darkness or negativity.
We built a series of creative ads, each with their own goal – explaining different services Chicago Hope offer and the impact they make for each individual, and the entire community.