With an ambitious goal of £1 million, Seed wanted to play into the seasonal hype around the World Cup, engaging their audience. They came to us with  the concept ‘It’s Coming Home,’ resonating strongly with their mission.

We took the theme and ran with it, writing  cohesive, on-brand ads with fun references while staying true to Seed’s goal without over-focussing on football.

We were able to add timely edits to emphasise Seed’s impact in current times events without fear-mongering, keeping the campaign targeted and highly relevant.